This course is intended to impart students with the basic level of understanding of the multiple segments of the Media & Entertainment industry, their history and growth. It would also orient them with various career options, available growth-path and the primary job responsibilities involved in the Media & Entertainment Industry.

Today’s students are the most aggressive consumers of the mass media, expanding their media consumption in various ways as they grow up. It will be a career option for some of them, while many others will use the media in their daily work as professionals.

Students pursuing this Graduate Programme in Media & Entertainment also get CCIE^TM (Centum Certificate for Industry Employability), an Industry recognized Workforce Certificate. This certificate is awarded to students on the successful completion of the Industry Immersion Programme and the Apprenticeship programme which lasts upto six months. CCIE^TM provides students the skills & competencies needed to succeed in their respective professional roles.

In the final year students would be introduced to production and nuances of media  They would spend last five months of their study programme at the Whistling Woods International Campus in Film City, Mumbai. This period would serve as an internship period and provide complete hands-on exposure to students in their chosen area of specialization.

Certification:

• To be certified jointly by Centum Learning and Whistling Woods International. In addition, you will also earn a BBA (Communication & Broadcasting) from a UGC recognised University**

Duration:

• Three years

Eligibility:

• Pass Pre-University/ 10+2 or equivalent qualification from a recognised board

Course Modules

Semester – I

• Over view of Media, Communication & Entertainment
• Cultural Studies – I
• Media Appreciation
• Creative Writing

Semester – II

• Cultural Studies – II
• Studies in Folk & Traditional Idioms
• Media and Management
• Multimedia Concepts
• Media Appreciation - II

Semester – III

• Motion Picture Industry – India & Global
• Media Literacy
• Media Strategies
• Ethics & Media Law
• Appreciation of Motion Picture & TV Content - I
• Process Pipeline I – (Motion Picture)

Semester – IV

• Process Pipeline II – (TV)
• Basic Media Technologies
• Media & Society
• Appreciation of Motion Pictures & TV Content - II
• Process Pipeline III (Print, Radio and Web)

Semester – V

• Advertising
• Documentary
• Journalism

Semester – VI

• Media Skills - Motion Picture & Broadcasting

*Autonomous industry recognised programme, not recognised by Govt. of India, State Govt., UGC and AICTE

B.B.A Communication & Broadcasting

The programmme aims to impart in-depth knowledge and a broad understanding of the basics of management education. The B.B.A. Communication & Broadcasting Programme focuses on various areas of management, communication and broadcasting education and prepares students for a career in management. It also prepares students to pursue an MBA qualification in due course.

Duration:

· Three years

Eligibility:

Pass Pre-University/ 10+2 or equivalent qualification from a recognised board

Course Outline

First Year

Part II

• Paper 1: English Prose & Usage

Part – III

• Basics of Computer Applications
• Development of Media
• Structure Style of Communication Media
• Communication Principles and Theories

Second Year

Part – III

• Radio Programme Production
• Television Programme Prodution
• Communication for Development Mass Communication
• Origin and Growth of Media 

Third Year

Part – III

• Media Laws and Ethics 
• Media Aesthetics and Organization Community Communication
• Issues Oriented Writing 
• Communication Research  

CCIE Advantage

CCIE^TM (Workforce Certificate) = Long duration Internships

CCIE^TM (Workforce Certificate) = Industry Recognition

CCIE^TM (Workforce Certificate) = Industry-Specific Skills